Research methodology is the basis of your study. You should have an intensive knowledge of all the aspects, while you are writing it. You need to execute your ideas with precision to develop it well. While many research students think about their data collection tools when they start writing about the methodology, it is also important to look at some other aspects according to Saunders.
Based on your research topic and its intrinsic qualities, the choice between primary and secondary data or between qualitative and quantitative research is made. When there are specific queries and their contexts, answers are sought through a mixed kind of methodology.
The Research methodology chapter will cover Developing a research design, it is done once the scholar is aware of the research gap, Developing a questionnaire, it’s done when objectives are made, Reliability test or Pilot Study is done by collecting some samples(30-40), Data collection is done on the basis of questionnaire developed, Data analysis is a descriptive and factor analysis or SEM.
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